Entries in Viral marketing (1)

Tuesday
Feb022010

One Dress

"The Uniform Project" blends fashion, photography, video, blogging, and fund raising. Clever in it's enlistment of others not only through fund raising but also through fashion accessory donations and blog comments. Every photo is a small ad for entrepreneurs, lovers of fashion, and fund raising. Plus it is fun to watch one dress be transformed in so many ways! The effect is a highly successful use of viral marketing in the age of the internet. And best of all it's helping kids go to school!

h/t Rita